Therapeutic Transformation

When we started this whole thing in #Romania, we didn’t know what to expect in terms of social media #influencers. How many are there? What styles do they have? Would they be interested in an edgy, no bullshit makeup or for them, we’re just gonna be yet another #indiebeautybrand.

I gotta tell you, whatever worries we had at the start were dispelled by the amazing reception of everyone we got in touch with. This was the time we reached out to @evasplace30 via Instagram and asked if she wanted to try our goodies. Needless to say, we’ve been collab-ing ever since. Her style, dedication and delivery are beyond a certain quality of threshold and we quickly fell in love. So yeah, long story short, from that moment we wanted to know more about her and finally we had time to chit-chat a bit.

Ever wondered how beautifully glammed influencers cope with daily life and what makeup really means to them? Perhaps you’ll find your answers below…

What made you start your own beauty channel?

I wanted to create content using makeup as the tool to communicate with likeminded people. I don’t really remember how I ended up posting my looks on @Instagram, but I certainly don’t regret it. YouTube is very different. You don’t just serve a look there you also have to engaging both visually and content-wise to make people watch your clips to the end. I’m still working on being consistent on YouTube, but I really want to make it work!

How would you describe your style?

Honestly, I don’t like to be put into “boxes”.

I do feel creativity has no bounds, but the style I’m currently attracted to is probably best described as being edgy and eclectic with a touch of creepiness. I love this direction, ‘cuz it’s so weird!

What do you do when you are not creating content for social media?

I never stop creating even if I’m doing something “offline”. I’m a graphic designer by day and a social(media)butterfly after hours. I spend most of my days editing in Illustrator or Photoshop and when I’m not working, I’m either cooking -love cooking! – or, spending time with my family.

Are there any makeup trends that inspire you?

I absolutely love the tends in the early 2000s and the 90’s.

They are both a bit messy and dark. Much like the stuff I love to create.

How long have you been into makeup and why is it important for you?

I have been fascinated with makeup my whole life, because I grew up seeing my mom putting on all sorts of makeup every day, and I loved it! But I actually started wearing them in my early twenties in a more consistent way, when I discovered that it can be another way to explore my creativity and self. Now, besides the fact that I love…

putting on makeup, it became a kind of therapy to me.

It really helps when I’m stressed and overwhelmed to whip out my makeup collection, look into the mirror and as I begin my transformation, I start to get rid of the negativity too – It’s like a therapeutic transformation.

Do you have a role model related or unrelated to the world of #beauty?

I don’t really have role models. I admire and appreciate things about other people and around me, but I’m trying to be my own person as much as I can.

I don’t think it’s healthy to constantly compare ourselves with others.

With that approach, I’d only focus on the negative things and makeup would not be the tool of openly expressing my creativity, but to hide myself behind it. That’s not me.

What #makeup essentials you must carry with you 24/7?

I only have lipstick in my bag but like 5 of them! I never touch up my facial makeup throughout the day, the messiness doesn’t bother me. In fact, I think it looks cool.

I’m guessing your daily makeup looks very different from your social media looks.

I skip a lot of steps in my everyday looks, most of the time I’m not wearing foundation or do my eyebrows. I only need black lipstick, mascara and highlighter. With my IG looks I like to go all in most of the time and use a variety of products. But it’s time-consuming you know, and ain’t nobody got time for that!

Do you think that girls should look a certain way like wear makeup to be well-received?

Absolutely not. Wearing makeup or pretty clothes doesn’t make a girl more of a girl. But, at the
same time..

if you want to go buy some cheese from the corner store wearing a full-on glam, no one should stop you!