Posts

vibrant eye look with cut crease

The life of a Makeup Mom

Dig in to this article to find out how a mom slash makeup artist, @mar.see.ah.mua , spends her time during the lockdown in Portugal. As I’m sure many of you are in a similar situation now and it’s interesting to see how fellow makeup lovers from different cultures cope with changes caused by the pandemic. We need the reassurance from time to time that we are not alone in this, it’s OK to not feel OK every day, and how creating helps to take your mind off of things and stay sane. Get your favorite hot drink ready and come with us to Portugal.☕️

How did you get into makeup?

We have to go way back. I believe, my passion for makeup started at the age of 13 or 14, right after my trip to the United States. I wasn’t really interested in beauty products at the time, but after seeing and knowing other cultures, something had changed in me. 19 years ago, in Portugal, there were only a few make-up stores. I didn’t live in a big city, I didn’t have access to make-up and I was basically ordering from catalogs or used cheap drugstore makeup.

I kept on trying, creating and improving my skills to become a makeup artist with whatever products I could get my hands on.

I used to be a social worker and one of my favorite jobs was to face-paint children. I loved it and had worked in this sector while I was in high school. Then at the age of 18, I graduated in theatre set and costumes design. Ever since then, I was working as a makeup artist both in theatre and for outside clients.

Do you consider yourself a social media influencer?

blue pink and lilac eye makeup

I honestly don’t. The only thing that motivates me in this platform is content creation. I like to show products that I was gifted to and give my sincere opinion on application, texture and pigmentation. It allows me to be creative and I’d like to believe, I contribute to helping companies and customers make educated choices. On a more personal level…

…content creation keeps pushing my creative boundaries. You know they always say creativity is boundless, but if I didn’t put on makeup daily, I wouldn’t improve much.

I want to create something better than I did before – this is really the reflection of my work ethics. Of course, it would be nice to be recognized more on social media, but there are so many great talents out there and IG’s algorithm is not helping either.

I think people nowadays don’t automatically show appreciation, but they’re fast to point out the negative things. It’s a cultural change I can’t relate to.

That’s why I’m so genuinely moved, when I receive comments and thumbs ups for the work I’ve done.

What do you do besides content creation?

range ombre lip art

I’m a full-time mom and a makeup artist. It’s not an easy feat to juggle both but with a little time management skill, everything is possible. I mostly do bridal makeup and casual, everyday looks for my clients which, let’s admit, doesn’t really let me be creative. That is way social media plays such a huge role in my life.

It’s the platform where I can truly express myself.

Where do you get your daily #inspo from?

I am drawn to shapes and color palettes. I love abstract things, but they need to be well thought out. I don’t have a role model but I am inspired by so many talented people such as @Ditteschaal, @Robertavixen and @Jessicagantzler to name a few. They are very different from each other, but they are all spectacular in their own style. You guys should check them out!

How would you describe your signature look?

I don’t feel that I have a signature look. My looks are very varied and they really depend on my mood. One day I decide to make a soft glam look, but the next day I draw a full cut crease, or even covering my eyebrows and drawing a snake, for example. But perhaps people will identify me by the glossy ombré and glitter-drenched lip arts.

Lip art is a my newly discovered obsession, FYI, so you’ll see a lot more lip focused posts coming up on my feed in the future.

an eye makeup with a green sneak

What does beauty mean to you?

This is a very difficult question and I’m not sure how to approach it or if I can do justice to this question but here we go. Beauty, like art, should evoke emotions, good or bad. It needs to communicate on so many levels that you just simply get attracted to it.

As a makeup artist it’s my job to help you witness the beauty within yourself. The best reward is to see my clients smile with happiness.

beautiful model with casual makeup

How does your day-to-day routine look during the COVID-19 crisis?

It is going to be very boring for your readers! *giggles* I’ve been doing the lockdown for about 2 months. Basically, I do some house chores, take care of the kid, put the kid to sleep and then praying for a 3-hour nap to be able to create or edit some content. Hopefully, after dinner and bath-time, I can watch a movie or series and wind down. It is important that people respect the lockdown or at least be careful not to endanger others.

So, wear a mask and wash your hands regularly. Things will get back to normal soon.

What are the makeup products you’d never leave your home without?

As a mother, I don’t have much time to put on makeup, so it has to be very simple and quick. The most important for me is sunscreen, BB cream, mascara, and a more pink-ish or peachy blush/illuminator. I need a soft glam by day because my skin tone is very pale.

If you could do anything in the world, what would that be?

I would definitely change the ending of the Game of Thrones. *laughs*

Honestly, I think the older we get, the more our needs change. About 3 years ago I dreamed of having my own makeup studio and working full time in my own company.

green lips with glitter

I still haven’t given up on this dream, but it is no longer a priority. Seeing the family grow and traveling a lot with them is what I want to do.

I think, this lockdown has an effect on me; it makes me question what really matters.

Share 3 random things about you that very few people know.

Here’s one. I hate taking full face pictures. Close-ups are my best friends and it’s much quicker to do. Very few people realize that the names of my animals are all characters from the Dragon Ball series. And, if I could turn a fictional story into a real-life event, it’d be the Phantom of the Opera, but don’t ask me why!

smokey purple eye makeup

Slaying The Makeup Game One Dragon At A Time

In this post, we’re chatting with @beautibean, a fantastically talented makeup artist whose dedication to makeup and beauty has been an inspiration to us and many other beauty junkies around the world. We knew, judging by her art, that our conversation would be thoughtful, colorful and detailed. This is her story about becoming and being an influencer, her source of creativity and more. Keep on reading…

Tell us about your journey into becoming a makeup artist?

I always saw makeup as an artistic outlet. As a naturally creative person, I loved it, because it didn’t have the structure that a lot of fine art has.

There were less rules for how everything had to work.

In fine art, if you make something a certain color, there is this pressure to have a reason for making it that color. Or if you don’t know what rules you’re breaking, then you’re not allowed to break those rules. As a makeup artist, if I feel like putting on mint eyeshadow with a graphic liner- then that’s exactly what I’m going to do. I think this option is open to me because I’ve already thrown patriarchal expectations out the window. Since I’ve already crossed that barrier, all other possibilities are open to me as an artist. Eventually, this passion became such a large part of my life that it organically manifested as a career.

Does being a makeup artist equal to being a IG influencer?

These are two different worlds, and while they often overlap, they each have a very different set of talents and abilities. I know that in today’s day and age, it is almost impossible to get by without a social media presence. For established artists, it gives them a portfolio of work that demonstrates their credence. For upcoming creatives, it gives them a platform to be recognized. But in the end…

being an Instagram Influencer means playing a game where the house always wins.

You need to know that game like the back of your hand- which means posting the right content, at the right time, with the right pace. And you have to be prepared to lose anyway. That’s why people that have the option, will hire a social media manager to do it for them. Being a great online creator is a job by itself, and you may have a lot of respect in the community for the work you put out, but that doesn’t always translate into likes and shares-

and even likes and shares on IG won’t often get you a paycheck.

Considering what you’ve just said that IG is so unpredictable. Have you found other ways to earn a living as an artist?

This brings up something that I have been struggling with as a creator. Our culture places so much personal value into how much money a person makes- if you aren’t making enough money doing something you love, it’s frequently disregarded as a hobby or seen as a fairytale lifestyle, where everything is fun and easy all the time. And then, at the same time, so many people are unwilling to pay fair prices for the work that creatives put out. Probably because they see it as a fun hobby. My full time job is @beautibean and I love it. I am constantly creating, editing, writing content and managing my social media. I am a certified makeup artist and I do take clients when they pop up, but my focus is on creating art.

Would you call yourself an “Influencer”?

I do love being an influencer, an educator, and an artist – it is so fulfilling to be able to help others based on my expertise.

Being an influencer is a career path for some and a creative endeavor for others. But either way, people put too much emphasis on the title. Being a successful influencer means three things- that you have something in real life that you are very good at, that you can market yourself or your brand well, and that you can connect with your audience.

Was it challenging to share this part of you online? I mean, did you have a fear of rejection?

I am so happy to be able to say that…

this is not something I have struggled with.

I have always felt comfortable expressing myself with this medium. I am so thankful that when I was growing up, I was always encouraged to express myself creatively, whether I was using nail polish to put lipstick on my dolls, making Sculpey critters, or going out with yellow blush. When it came to posting my work online, it felt like a natural next step.

And when that turned into @beautibean, I was proud, but never afraid.

I have to ask, where does your name “Beautibean” come from?

I had a small dog growing up, who had many nicknames, including Bean, since he looked like an adorable little kidney bean whenever he went to sleep. I was really into Spoon at the time, and their song “Me and the Bean” became a song that represented my dog and I, plus the time we shared together. This, mixed with my endless love for tiny things of all shapes and small sizes, led to “bean” being used in a few social media handles. When I started my makeup account, the little bean followed.

Some of the artists we’ve talked said that putting on makeup feels therapeutic. What does makeup mean to you?

I love being able to wear art on my skin- and then take it off to put new art on the next day. I feel like I have the ability to go to a gallery and pick a beautiful piece of work to put on my wall, and then change it out whenever I feel like it.

I love being in tune with my emotions, and my work is often a reflection of that.

Some days, I may feel bright so my colors are bright. Other days I may feel more mellow- so my colors match that. And then sometimes, it’s the other way around. Some of my brightest looks may have been made when I was feeling down.

Color can be an amazing tool to change your mood!

Can you name a few people / art who influenced your style?

There are so many amazing creators out there in so many different disciplines that are supportive to myself and other artists. I don’t try to replicate any specific people in my life, nor do I see anyone as a personal mentor.

But I am constantly encouraged by the fierce and powerful women

and creators in my life that work their asses off and still prioritize treating people with kindness. I am influenced by a person’s confidence, their magic, their determination! I try to let that encourage me to show the same emotions in my own work.

How has your routine change since the pandemic?

I have an autoimmune disease, so…

a lot of my time is spent listening to my body and making sure that I am allowing it to heal when it can.

This does mean that sometimes I need to stay home and rest for a while, and I am grateful that I have the support I need to be able to work full time from home in an environment that allows me to show kindness to my body and rest when I am able.

COVID-19 hasn’t changed that much of my daily routine, except that our household needs to be extra vigilant, since I’m immunocompromised, and I’m going to be seeing my friends and family video chat for a while. When I’m resting, I’ll be making jewelry, playing video games, and spending time with my partner and our cats.

It’s important for me to make the distinction that social media is my job, not my life.

Although I am so happy that I have people that have crossed that barrier to become friends that support and encourage me, as well as understand the unique struggles that come with this job.

For the end, I have a few quick and fun questions. Most common misconceptions people have about you?

I am sure there are many that I am unaware of.

Social media is inherently designed to only show the best of our lives and the small amount of difficulties that we are willing to share to appear relatable.

We make so many assumptions about the people on our screens. Although I may be candid about my thoughts and experiences, in the end I am a very private person. I think there is a big difference between being true to yourself and being an open book. There are some things that I don’t think should be taboo to talk about, like my illnesses. So I try to be more open about the topics that I feel deserve a voice.

Most surreal moment of your life?

This question is helping me realize that every accomplishment can feel surreal when you have imposter’s syndrome. I have several moments that I can think feel surreal to me- but perhaps they shouldn’t because I’ve worked so hard to be good at what I do and I should be proud of that.

I love that I’ve been able to work with some incredibly talented actresses, models, and photographers that I otherwise wouldn’t have had the opportunity to collaborate with.

I’ve also experienced being recognized by and becoming friends with some of the most incredible individuals in this industry. Hearing that someone whose own work I love and respect…

feels the same way about mine has been so encouraging and validating.

What sort of music do you listen to?

I pretty much have the Skyrim soundtrack on repeat.

I like to pretend I’m fighting dragons when I’m putting my mascara on.

Can you suggest a couple of movies or series to watch while in quarantine?

Whenever someone asks me to recommend a show, my gut reaction is to suggest anything by Micheal Schur. You may not know the name, but he has been involved with the creation of The Office, Parks and Rec, Brooklyn 99, and The Good Place. He is a shining beacon of light in a world of perpetual darkness. Everything he touches turns to gold, unless you don’t want that thing to be gold. Like pancakes, or a child. The people in his shows are more than a gimmick- he writes powerful and compelling characters for a wide variety of backgrounds, genders, and orientations. All of his shows make you feel like you’re part of the family, which is more necessary than ever at a time of so much isolation.

And if you’re looking for a good drama, The Sopranos is endlessly watchable. HBO streaming is offering some shows for free during this time, Sopranos included.

The only movie I watch repeatedly is JAWS.

 

Ur Neighborhood MUA

Next stop is Canada. We’ve the pleasure to introduce Gabrielle or as you might know her online @gabiliciousxsx . We met Gabrielle while scouting for talent to test and showcase our goodies on IG. It was actually love at first sight: her style, vibe and skills radiate professionalism and she is so on point on makeup trends, we couldn’t have asked for a better match. But as you probably suspect, this level of commitment requires hours and hours of work and major dedication toward makeup and social media. So we sat down with Gabrielle in our virtual tea room (meaning we sent her an email 😅#socialdistancing ) to discuss makeup, life and inspiration for creating content in the shadow of this pandemic.

What inspired you to become a makeup artist?

I’ve always LOVED makeup! I remember as a little girl, I was always trying to do the hairstyle and do the makeup of everyone, even my uncles *chuckles* And when I was a teenager, I was wearing a bit of makeup at school, but not much ’cause I was pretty shy and I didn’t want to attract too much attention. But when I was coming back home after school, I was looking at actresses’ makeup on Google and I was trying to recreate their makeups.

I am my own canvas!

I was more extroverted at night and introverted during the day! I’ve never taken makeup classes and I’ve learned the old fashioned way how to contour and cut crease. Now, I’ve been doing makeup more seriously for about 3 years.

Would you call yourself an Influencer?

There’s a lot of MUAs that are influencers for sure, but there’s also a lot of fabulous MUAs that are not looking for an influencer type of fame.

Some MUAs are only using IG to have visibility to show their art…

or to be able to do more makeup contracts. Some are on IG just for fun and are not referring to themselves as influencers. I’m pretty much that kind. I don’t consider myself an influencer. I mean, not like the image that we have in mind when we think about an influencer: extra white teeth, extra tanned, perfect life, perfect IG feed, perfect body / face. I’m a normal person, with flaws, I have issues and bad days like everyone! I’m trying to be as real as possible. I try to keep in touch with my followers and to engage conversations with them, giving them my genuine opinion on what products I like or not. I wouldn’t promote products I don’t like just for visibility.

Have you ever worked in the beauty industry?

I would love to! I was previously a hair dresser, but I quit to go back to school and now I’m finishing my university degree in social work. More precisely, I want to work with the elderly people. I felt it was a good match for me ’cause I adore them and I also love helping people in general. But of course, my dream job would be to become a makeup blogger/YouTuber ! I’m planning to launch my YouTube channel soon. Wish me luck!

What does makeup mean to you in terms of self-expression?

It means everything ! When I do makeup on myself, time literally stops. Makeup is so good for my mind and for my anxiety cause when I do makeup, I forget all my problems, all the stress and there’s just me, my canvas, my brushes and my makeup. I can explore so many styles and techniques and play with many colors. It’s also helping me to gain confidence. I mean who doesn’t feel confident with a bold red lipstick, brows on fleek and highlighter?!?

For me, makeup isn’t only aesthetics, it’s art, it’s a statement, it’s a lifestyle, it’s empowering!

Are there any role models you look up to?

Both my parents are my #1 role models for real!
They’re like the cutest persons alive and I love them so much ❤️ they’ve built their own company together and they’ve worked so hard to be where they are right now. They’re the definition of passion, creativity, inspiration and love! Without them, I wouldn’t even be where I am in life but also as an MUA cause they bought my professional ring light and my macro lens and those two things literally helped me to increased the quality of my work. They’re the best and they taught me their love of art and photography!

Okay let’s dive a bit deeper. What are the fears and obstacles you have had to overcome to create your first artistic post online?

To be honest, I wasn’t even thinking about fears, I was just thinking “Why not ?!”. It was for Halloween and I was pretty good at makeup so people were responding positively to it and after I posted my first lip art and at that time when I had 50 likes it felt good so I was pretty happy! And step by step, I posted another makeup post and now we’re here!

I would say now that the biggest obstacle for me is to be shadow banned by IG itself.
It’s so frustrating and demoralizing When you know that your content is good and IG decided to block you in hashtags. It’s very hard for the artists cause the hashtags are pretty much the only way for us to be seen by others.

What are the most common misconceptions people have about you?

I think that the people who don’t know me think that I’m more important cause I have a couple of followers on IG. Some people are writing to me sometimes to talk about my art and I always engage with all the conversations or the comments that I have and when I’m answering to them, they’re often like “OMG you’re answering to me, I would never thought you would”. And I’m thinking…

OMG why, I’m a very normal person…

and I’m always saying to them that I’m a normal human being and that I’m not cooler than them and of course I’m answering and I’m there to respond to their questions!

What has been the most surreal moment of your life in & outside of social media? We’ve heard some crazy stuff so far so don’t hold back 😎

I would say that the most surreal moment of my life in & outside the social media was meeting my boyfriend ’cause we met on a social media app! I’ve never clicked that much with an other human being and it’s been almost 2 years now that we’re together and he’s my life! He makes me laugh everyday and he’s always supporting me, and for real, he IS my rock!

So when I’m thinking of my best social media moment, I’m thinking about him right away…

’cause without social media app, I wouldn’t have met him!

Awww that’s cute AF! And we are back to makeup. What are the makeup products you’d never leave your home without?

I can easily go to the grocery without makeup, but when I go to work, my daily makeup routine takes me like 40 minutes and I would say that I’m never leaving the house without a light covering foundation, setting powder, bronzer, brow pen, mascara and chapstick.

What’s your best beauty advice for those struggling with body issues?

I’m struggling myself and I’m working hard to be less rude to myself trying to accept my curves instead of criticizing them. It’s not easy, but I’m focusing on the fact that I’m feeling good with myself and if it wasn’t about the social pressure and rules, I wouldn’t have any problem! So, the problem is not our curves, our big noses, our cellulite, our tiny breasts, the problem is the social standards! So, embrace your body and be proud of who you are ’cause those standards have to change and they’ll change the day everyone will stop following those unattainable rules!

Be thick, be proud and be fierce!

New Year New Me

We are trying to build a tradition to feature MUAs, internet personalities; collaborators of our brand. Why? You might ask and the answer shouldn’t really surprise anyone. We want to know you. What that pretty lip look, amazing eye makeup or sensational online personality hides is the root of all your creativity. And therefore, it’s the most fascinating thing for us and our readers to know.

In this blog post we’re taking a flight to Canada to introduce @Nitro_Gena a #makeupobsessed, photo-editing roller derby player. Try to say that in one breath! If you haven’t heard of her work, it’s time to check it out. Her insane lip looks and fierce makeup skills result in a vivid and arresting display of her artistic mind. Although she admits to her insecurities, those high-glam close ups and sassy glimpses into the camera depicts her otherwise. This duality seems to have dogged her whole life but a new year’s resolution may change everything…

What did you want to be when you were younger?

Growing up I wanted to be quite a few things and quite honestly, still haven’t truly figured it out!

I always wanted to preform in some way, like acting or singing…

…but I have always been quite introverted so instead I went behind the camera and studied art and photography.

How easy was to get out from the shadow of the camera and present yourself on social media?

It has always been a huge challenge for me to present myself on social media, and open up to the internet world. As mentioned, I am such a shy and self conscious human being, that it took me quite awhile to feel somewhat ok with people I knew in real life looking at my Instagram page, and engaging with my work. I tried to hide it for a while because I didn’t want to open myself up to critique, but over the years I have grown more confident and less afraid of my work being seen.

What do you do apart from being an MUA? 

I am currently a stay at home mom with a 5 year old and a 3 year old…

…so that does keep me pretty busy. I am also a coach/player for Toronto Roller Derby and Toronto Junior Roller Derby, and serve on the executive committee, helping to ensure the league runs smoothly throughout the year. I am also a wannabe hair colorist, and have recently had the privilege of getting to practice that skill on others rather than just myself!

What is the story behind your online persona “Nitro Gena” and where does the name
come from?

Nitro Gena is my Roller Derby name, which is something a lot of derby players adopt at the beginning of their careers. This wasn’t initially my Instagram handle, as I originally went by a completely made up name so I could hide from people I knew in real life! As I grew more and more confident, and realized that…

…I needed to own my work and not hide anymore, I changed my handle to Nitro Gena.

Roller derby saved my life in a lot of ways, and it truly helped me to become a confident bad ass, and to love myself and my body. This felt like the natural fit for my internet persona, as I want to share those lessons with others as well.

What are the most common misconceptions people have about you?

So many! No, but actually I have struggled with RBF my entire life, and have heard from so many people that they were very intimidated by me when they first met me. In truth, I am just so insecure that I am always in my head, too scared to talk in front of people incase I make a mistake and embarrass myself. It’s taken a lot of personal growth to get over that mentality, and I am still working on it to this day!

What are the makeup products you would never leave the house without?

I hate to admit that the amount of makeup I wear outside of the house is sooooo minimal, because I mostly have no time to do anything outside of my work for instagram! My go to products though right now are lip masks and lip balms as Canadian winters are so harsh. When I am going to be wearing minimal makeup, it’s always going to include a base, some light powder, blush, mascara and a gorgeous highlight.

What are your new year’s resolutions for 2020?

I don’t know if I would call them official resolutions, but my goal for 2020 is to be nicer to myself, and less afraid. I am my own worst enemy…

…quite often my inner saboteur can get the best of me, and I don’t want to stand in my own way anymore.
I also want to adopt a more eco-conscious lifestyle, and educate myself on how to make better decisions every day.

Therapeutic Transformation

When we started this whole thing in #Romania, we didn’t know what to expect in terms of social media #influencers. How many are there? What styles do they have? Would they be interested in an edgy, no bullshit makeup or for them, we’re just gonna be yet another #indiebeautybrand.

I gotta tell you, whatever worries we had at the start were dispelled by the amazing reception of everyone we got in touch with. This was the time we reached out to @evasplace30 via Instagram and asked if she wanted to try our goodies. Needless to say, we’ve been collab-ing ever since. Her style, dedication and delivery are beyond a certain quality of threshold and we quickly fell in love. So yeah, long story short, from that moment we wanted to know more about her and finally we had time to chit-chat a bit.

Ever wondered how beautifully glammed influencers cope with daily life and what makeup really means to them? Perhaps you’ll find your answers below…

What made you start your own beauty channel?

Model with teal hair is wearing dark, smokey eye makeup with black lipstick.

I wanted to create content using makeup as the tool to communicate with likeminded people. I don’t really remember how I ended up posting my looks on @Instagram, but I certainly don’t regret it. YouTube is very different. You don’t just serve a look there you also have to engaging both visually and content-wise to make people watch your clips to the end. I’m still working on being consistent on YouTube, but I really want to make it work!

How would you describe your style?

Honestly, I don’t like to be put into “boxes”.

I do feel creativity has no bounds, but the style I’m currently attracted to is probably best described as being edgy and eclectic with a touch of creepiness. I love this direction, ‘cuz it’s so weird!

What do you do when you are not creating content for social media?

I never stop creating even if I’m doing something “offline”. I’m a graphic designer by day and a social(media)butterfly after hours. I spend most of my days editing in Illustrator or Photoshop and when I’m not working, I’m either cooking -love cooking! – or, spending time with my family.

Are there any makeup trends that inspire you?

I absolutely love the tends in the early 2000s and the 90’s.

They are both a bit messy and dark. Much like the stuff I love to create.

How long have you been into makeup and why is it important for you?

I have been fascinated with makeup my whole life, because I grew up seeing my mom putting on all sorts of makeup every day, and I loved it! But I actually started wearing them in my early twenties in a more consistent way, when I discovered that it can be another way to explore my creativity and self. Now, besides the fact that I love…

Model wears a shimmering eyeshadow with golden and red hues and a black lipstick.

putting on makeup, it became a kind of therapy to me.

It really helps when I’m stressed and overwhelmed to whip out my makeup collection, look into the mirror and as I begin my transformation, I start to get rid of the negativity too – It’s like a therapeutic transformation.

Do you have a role model related or unrelated to the world of #beauty?

I don’t really have role models. I admire and appreciate things about other people and around me, but I’m trying to be my own person as much as I can.

I don’t think it’s healthy to constantly compare ourselves with others.

With that approach, I’d only focus on the negative things and makeup would not be the tool of openly expressing my creativity, but to hide myself behind it. That’s not me.

What #makeup essentials you must carry with you 24/7?

Model wearing no makeup posing casually for the camera.

I only have lipstick in my bag but like 5 of them! I never touch up my facial makeup throughout the day, the messiness doesn’t bother me. In fact, I think it looks cool.

I’m guessing your daily makeup looks very different from your social media looks.

I skip a lot of steps in my everyday looks, most of the time I’m not wearing foundation or do my eyebrows. I only need black lipstick, mascara and highlighter. With my IG looks I like to go all in most of the time and use a variety of products. But it’s time-consuming you know, and ain’t nobody got time for that!

Do you think that girls should look a certain way like wear makeup to be well-received?

Absolutely not. Wearing makeup or pretty clothes doesn’t make a girl more of a girl. But, at the
same time..

if you want to go buy some cheese from the corner store wearing a full-on glam, no one should stop you!

Model wearing bright red lipstick

Rebelle Yell

I’m so excited to introduce our first artist feature. This is one of the many blog posts we plan on doing each month. We knew, right from the first moment, we wanted to work with Milk Rebelle as the way she presents herself captured our imagination and could easily pair her with our #mattemanipulation lipsticks. I think it was a great match and not only because she looks lit wearing them, but because we have had the pleasure to glimpse a slice of her personality too. It was then I decided I should interview her and my Goth, she said yes! This is her Rebelle Yell…

What did you want to be when you were younger?

I have always been a chaotic and weird child, and I was interested in so many things. One week I was obsessed with this thing, the next week I couldn’t stop talking about something else. Overall I always knew I wanted to do something creative, I loved drawing and designing clothes, and I really liked singing as well, which I still do.

What attracted you to fashion and beauty?

I like the transformative power of it. On my less happy days I will just settle for some mascara and jeans. But if I feel inspired and creative I can completely change the way I look, and it can also make me feel really powerful. For me heavy makeup and extravagant outfits are a way of saying “hey society, this is me, whether you like it or not!” It’s me claiming space in a world that teaches people they aren’t allowed to.

Stylish model with glossy red hair is wearing a purple lipstick and a black top and black leather pants.

Did your education/parents/friends/etc. influence your sense of fashion and if so, how?

To be honest, not really. My parents dress quite “normal”, or whatever that is. My dad used to be a new-waver though and my mom was a punk when she was young, so I must’ve inherited some of my rebellious aesthetic. I wasn’t discouraged to dress alternatively like a lot of kids are nowadays, so that helped. But, when I was around 12 or 13 I discovered Lady Gaga, which made me see that I didn’t have to feel limited by mainstream fashion.

Was it easy or difficult to present yourself on social media?

It took some years to figure it all out. My Instagram started off as just a place where I shared boring things about my life, like most people’s. But then I started modeling and I posted those pictures too, that just got the ball rolling in a way. I realized it’s a platform I could take more seriously and use almost like an art gallery, accessible to all those interested!

Stylish model wears grey lipstick a chain harness and choker and a black and white stripy top.

Do you consider yourself an Influencer?

Not really. I don’t like the word influencer that much; I would rather refer to myself as a model and content creator. I don’t make posts to influence people at all, I hope people just like what they see and appreciate the content I produce. If I positively influence people in the meantime, that’s just a really big plus!

What talents, experience or expertise do you need to become a successful social media personality?

I think the most important thing is that you value the quality of your posts the most. Yes, the followers and likes and free products are really nice, but that shouldn’t be the reason you keep posting. I used to have almost 30k followers before my account got deleted. And of course, it made me sad that all that hard work was gone, but I also saw it as a clean slate. I put even more effort in my work now, and I get more collaborations with less followers, just because most brands would rather have high-quality content with their products than just a blurry bathroom selfie from a random person with 100k followers. So, creativity and individuality are important, and just make sure you’re proud of everything you upload!

Stylish models wears bright red lipstick and black silken lingerie and has long red nails.

How did your dark and edgy style come to be?

I started dressing more out of the norm in my teens, but I didn’t really have a set style back then. I was “famous” in my high school for my neon pink Dr Martens, when they weren’t really in fashion yet. So yes, they laughed at me whispered behind my back, but a few years later I saw all those people wearing same kinda stuff, I realized how dumb trends were. Why do people care what’s in fashionable or not? Evers since then, I really haven’t cared much about fashion and I just wear what I like, listen to the music I dig like goth music and the fashion surrounding that sub-culture has made me feel awesome.

Who are your role models?

Many Instagrammers inspire me, but also musical artists from the 80’s and 90’s. As I mentioned before, Lady Gaga was the one that showed me “hey you can be weird and some people will still like you!”. I also really liked Lisbeth Salander from the Millenium films. But in general, I’d say Marilyn Manson, because his style is so androgynous and creepy. Also Nina Hagen, Siouxsie Sioux, and drag queens have been a major inspiration. Drag queens are so unapologetic and outspoken in their looks, they really explore the lines between fashion and art.

What does makeup mean to you in terms of self-expression?

Most people tend to think makeup is just to make your face more pretty or appealing. And while that can be true, it’s definitely not the end of it. I shave my eyebrows off so I can have a clean slate. Some days I can look like a starving Victorian boy, and the next I look like a 90s pop diva. It can change your face, or enhance your features. The versatility of it all is what makes me like it so much.

Stylish model wears a smokey eye makeup and a gradient lip look going from black to gray to white.

What is the story behind your online persona “Milk Rebelle” and where does the name come from?

Well I used to have a different name I used for my modeling work, but I had to change it after my account was removed for legal reasons. It was a pun containing a brand name and cocaine, and it just wasn’t appreciated by both the brand and the algorithms online. So I had to come up with something new and I liked Milk as a name, because I’m pale, and it’s also a bit sexually suggestive, which works for my fetish modeling. And I liked Rebel, but it sounds like a stripper name so I used the French version, Rebelle.

How does your day-to-day routine look and how much time do you have for other activities beside your social media life?

I don’t have many other activities to be honest. I had kind of an emotional burn out 3 years ago, and I even had to quit my studies because I just couldn’t get out of bed anymore. Modeling was a great way to still pursue my creative ideas and make some money, without the daily struggle of social interactions that I still struggle to handle . So, my main activity is self-care. I go to therapy twice a week, and I focus on myself a lot. That may sound selfish but mental health is so so important. I have photoshoots about once a week, and I do my Instagram shoots about 2 or 3 times a week. My boyfriend takes my pictures and I style and edit them.

What are the most common misconceptions people have about you?

I have self-harm scars, and when people see them, they often assume that if I harmed myself in the past, I must also be a danger to others. This is not the case at all, but the fact that I usually dress all in black and when I wear platform boots, I’m 6’2”, it just doesn’t help my case *chuckles*. I’m kind of a shy and awkward person, especially if I’m around bigger groups of people, which a lot of people wouldn’t expect. I have the guts to walk around looking like a clown, but I don’t have the courage to ask for extra basket of bread in a restaurant.

Model is dressed in black, wearing black lipstick and chain chokers. Her makeup imitates the bleeding of the nose.

What has been the most surreal moment of your life in & outside of social media?

I honestly don’t know. There are lots of things that have made me stand still and be like “wow, is this my life?”. I choose to appreciate every small step I take and sometimes it’s hard to see the bigger picture. I once was booked for a party meet-and-greet, and people specifically came to see me, which was really cool. I suffered from impostor syndrome so badly that night. Also, when me and my boyfriend celebrated our 2-year anniversary. I have never been in long-term relationships before and the fact that he can still tolerate my craziness and even love me for it, it’s amazing!

What’s your best beauty advice for those struggling with their own body?

Try to let go of the idea that you always have to be #beautiful. You know, that thing you do with your eyeliner because it’s more flattering on your eye shape? Well, stop doing that for a few days! And why do you think you can’t pull off those types of dresses? Just wear them! Yes, it’s scary because especially women have been taught, that looking mainstream beautiful is so important. But, it’s not everything! It is more important to figure out what’s beautiful to YOU, and it’s probably not the same thing you see in the magazines, TV and online. The type of makeup that makes me feel most powerful and amazing, doesn’t make me look conventionally beautiful, but who cares about that? Certainly not me.

Rags To Witches

If you know anything about product design and planning, you know that it is an extremely tedious process. No matter how you are going about it, if you are not a professional designer, the chances are that you’re going to end up with mistakes over mistakes that will only add to the length of your project. I wanted to say this was the case with us too, just to add to the drama, but honestly our Syncope palette design process couldn’t have gone smoother. For this, of course, we needed a talented artist, Silvia Gorchakova (Gorchart, 22), with a vision and the ability to carry through a project whilst bombarded with requests by a much needy brand owner (hint, it’s me).

I’ve selected Silvia, whose work I really adore, from a handful of artists I came across on Instagram. Her playful and somewhat rotten style immediately captured the attention of my team and I knew I needed to convince this girl to work with us on this occasion. After a few emails and the obligatory negotiation process, we were at it! So, since the production of the palette is nearly finished, I thought I ask a last favor and interview Silvia about her work as a designer, tattooist and her experience with makeup and working with Folly Fire.

I’m gonna jump in and say, thanks so much for taking part in this process I can’t wait to ask all sorts of questions about you and introduce your talent to our readers.

Thank you for asking me to do this. I enjoyed a lot working on this project! I hope that all the art and makeup lovers will get inspired by this palette and will love it as much as I do. And, again, thank you so much for making me a part of this!

What can you tell us about yourself?

I’m a tattoo artist and illustrator. I was born in Riga (Latvia). I moved to Valencia (Spain) ten years ago where I work in Obsession Tattoo Studio and I’ve recently graduated from Valencian Polytechnical University with a degree in Fine Arts.

I’ve always been passionate about art, as a kid I loved making stories in my mind and trying to translate them into drawings. Of course, the drawings themselves were very, very far from what I wanted them to be, but I never gave up on drawing. Creating something out of nothing really motivated me to become better. When I was a kid, we didn’t have a lot of money so if I wanted more dolls, I just drew them and cut them out of paper. If I wanted to buy some snacks, I sold “Witch-y” fan art in school to get some extra cash. I’ve always enjoyed creating art, it is something I do out of passion and love. So being a full-time artist and making a living out of my art, is truly a dream came true.

Starting a new life in Spain must have been difficult. Did this transition affect your art?

Of course, nothing is as pretty or easy as it sounds. Working freelance in a new environment means being constantly under an immense pressure. Fear took over me many times and I was asking myself “Should I work more hours?”; “Is it bad if I take a day off?”; “Is my art even good enough?”; “Will Instagram shadow ban me forever if I don’t upload a drawing each week or use ads?”. So many questions and insecurities I’ve been dealing with. But it’s all worth it, when I finally finish a tattoo or an illustration and I realize I’m doing something that my younger self couldn’t even dream of.

How would you define your style?

If I had to define my current style, I’d say it’s a mix of everything creepy and cute. I absolutely love drawing demon girls surrounded by shadow-like ghosts, but I also like to go outside my comfort zone to do different things such as concept art exploration or graphic design. For digital illustrations I like to use very bright colors, but for tattoos I prefer more of a dark look and lots of blacks.

What made you become a tattoo artist?

My journey as a tattoo artist began five years ago. I fell in love with the tattoo culture and aesthetics and I thought, it was a great idea to be a part of this world. At first, I was totally lost. I didn’t know how or where to start, until I met an amazing teacher who saw potential in my art (and who is my current boyfriend and soulmate *wink*). I had to practice with all sorts of fake skins with a coil tattoo machine which was heavy and loud. I realized that tattooing and drawing were two very different processes for me. Once I got a grip of the technique, I started to have a ton of fun tattooing. I just love translating my illustrations into tattoos and I love being able to do something so significant and important to my clients.
My current goals are, of course, getting better at what I do and keep on creating. Besides that, I would love to travel to other countries to tattoo at conventions, and work as a guest artist in other tattoo shops.

You work with ink all the time. How about makeup?

I started to use makeup when I was a teen, like most people, and since then it has become another way of expressing and decorating myself. Pretty much like tattoos, but ephemeral.

When I was 12, I started to apply some brown eyeshadow and a little a bit of eyebrow pencil. Kids at school used to mock me because I “drew” my eyebrows but now ten years later, people can’t stop complimenting me for my sharp, drawn eyebrows. But, using makeup has never been about showing off, I am doing it for myself because it’s so much fun! You start with a blank canvas and you can shape your look however you want to. One day, I feel like a blush-y, glittery cutie pie and the next day, I wanna be a badass witch. That’s also the reason I’m not committing to permanent makeup: there’s just so many possibilities and shapes you can choose from!

Have you ever designed something makeup related before?

No. So you can imagine how excited I was when you reached out! The idea of me taking part in such an amazing project was -and still is- so, so mind-blowing to me. I’ve done some graphic design before, but it was totally different to my art style: just regular, good, old graphic design. This year, I started accepting more opportunities to develop even more designs related to product packaging and promotional illustrations. Stuff like that is always so surreal because I got used to see my art in tattoos or regular prints. Seeing it on a makeup palette is just mind-blowing to me!

I truly loved the creating process. First, I made a mood board with reference pictures that was sent to me and the ones I found through google images and social media. It’s a thing that I always do when I start a project because it really makes my creative juices flow and gives me a clearer idea before starting to sketch. Then I just went with the vibe to create the general look of this fierce character on the front. My main inspiration was the eyeshadow colors. I just fell in love with the blues, greens and different textures so, I knew they were going to be prominent in this design. The final steps in the illustration itself were adding the small details, like tattoos or bobby pins, and refining all the shapes. After about a month and a half, the main illustration and background were done.

Did you have hiccups during designing?

Actually, everything went surprisingly smooth! I think that having a systematic way of working and being very inspired by the idea itself, really helped me to get everything done. I’m also very grateful that your feedback was always very positive and supporting on expressing my personal style in this project! I have worked as an artist for several years now and I often get clients who don’t give me creative freedom at all, so that was pretty much my initial expectation. But, gladly, this was far from the case.


Our Syncope Multi-Finish Eyeshadow Palette is now AVAILABLE to buy on its own or in a Holiday Set!
Follow us at @follyifre on Instagram to find out the official release date or sign up to our Newsletter and also get 15% off code in the process.