Rags To Witches

If you know anything about product design and planning, you know that it is an extremely tedious process. No matter how you are going about it, if you are not a professional designer, the chances are that you’re going to end up with mistakes over mistakes that will only add to the length of your project. I wanted to say this was the case with us too, just to add to the drama, but honestly our Syncope palette design process couldn’t have gone smoother. For this, of course, we needed a talented artist, Silvia Gorchakova (Gorchart, 22), with a vision and the ability to carry through a project whilst bombarded with requests by a much needy brand owner (hint, it’s me).

I’ve selected Silvia, whose work I really adore, from a handful of artists I came across on Instagram. Her playful and somewhat rotten style immediately captured the attention of my team and I knew I needed to convince this girl to work with us on this occasion. After a few emails and the obligatory negotiation process, we were at it! So, since the production of the palette is nearly finished, I thought I ask a last favor and interview Silvia about her work as a designer, tattooist and her experience with makeup and working with Folly Fire.

I’m gonna jump in and say, thanks so much for taking part in this process I can’t wait to ask all sorts of questions about you and introduce your talent to our readers.

Thank you for asking me to do this. I enjoyed a lot working on this project! I hope that all the art and makeup lovers will get inspired by this palette and will love it as much as I do. And, again, thank you so much for making me a part of this!

What can you tell us about yourself?

I’m a tattoo artist and illustrator. I was born in Riga (Latvia). I moved to Valencia (Spain) ten years ago where I work in Obsession Tattoo Studio and I’ve recently graduated from Valencian Polytechnical University with a degree in Fine Arts.

I’ve always been passionate about art, as a kid I loved making stories in my mind and trying to translate them into drawings. Of course, the drawings themselves were very, very far from what I wanted them to be, but I never gave up on drawing. Creating something out of nothing really motivated me to become better. When I was a kid, we didn’t have a lot of money so if I wanted more dolls, I just drew them and cut them out of paper. If I wanted to buy some snacks, I sold “Witch-y” fan art in school to get some extra cash. I’ve always enjoyed creating art, it is something I do out of passion and love. So being a full-time artist and making a living out of my art, is truly a dream came true.

Starting a new life in Spain must have been difficult. Did this transition affect your art?

Of course, nothing is as pretty or easy as it sounds. Working freelance in a new environment means being constantly under an immense pressure. Fear took over me many times and I was asking myself “Should I work more hours?”; “Is it bad if I take a day off?”; “Is my art even good enough?”; “Will Instagram shadow ban me forever if I don’t upload a drawing each week or use ads?”. So many questions and insecurities I’ve been dealing with. But it’s all worth it, when I finally finish a tattoo or an illustration and I realize I’m doing something that my younger self couldn’t even dream of.

How would you define your style?

If I had to define my current style, I’d say it’s a mix of everything creepy and cute. I absolutely love drawing demon girls surrounded by shadow-like ghosts, but I also like to go outside my comfort zone to do different things such as concept art exploration or graphic design. For digital illustrations I like to use very bright colors, but for tattoos I prefer more of a dark look and lots of blacks.

What made you become a tattoo artist?

My journey as a tattoo artist began five years ago. I fell in love with the tattoo culture and aesthetics and I thought, it was a great idea to be a part of this world. At first, I was totally lost. I didn’t know how or where to start, until I met an amazing teacher who saw potential in my art (and who is my current boyfriend and soulmate *wink*). I had to practice with all sorts of fake skins with a coil tattoo machine which was heavy and loud. I realized that tattooing and drawing were two very different processes for me. Once I got a grip of the technique, I started to have a ton of fun tattooing. I just love translating my illustrations into tattoos and I love being able to do something so significant and important to my clients.
My current goals are, of course, getting better at what I do and keep on creating. Besides that, I would love to travel to other countries to tattoo at conventions, and work as a guest artist in other tattoo shops.

You work with ink all the time. How about makeup?

I started to use makeup when I was a teen, like most people, and since then it has become another way of expressing and decorating myself. Pretty much like tattoos, but ephemeral.

When I was 12, I started to apply some brown eyeshadow and a little a bit of eyebrow pencil. Kids at school used to mock me because I “drew” my eyebrows but now ten years later, people can’t stop complimenting me for my sharp, drawn eyebrows. But, using makeup has never been about showing off, I am doing it for myself because it’s so much fun! You start with a blank canvas and you can shape your look however you want to. One day, I feel like a blush-y, glittery cutie pie and the next day, I wanna be a badass witch. That’s also the reason I’m not committing to permanent makeup: there’s just so many possibilities and shapes you can choose from!

Have you ever designed something makeup related before?

No. So you can imagine how excited I was when you reached out! The idea of me taking part in such an amazing project was -and still is- so, so mind-blowing to me. I’ve done some graphic design before, but it was totally different to my art style: just regular, good, old graphic design. This year, I started accepting more opportunities to develop even more designs related to product packaging and promotional illustrations. Stuff like that is always so surreal because I got used to see my art in tattoos or regular prints. Seeing it on a makeup palette is just mind-blowing to me!

I truly loved the creating process. First, I made a mood board with reference pictures that was sent to me and the ones I found through google images and social media. It’s a thing that I always do when I start a project because it really makes my creative juices flow and gives me a clearer idea before starting to sketch. Then I just went with the vibe to create the general look of this fierce character on the front. My main inspiration was the eyeshadow colors. I just fell in love with the blues, greens and different textures so, I knew they were going to be prominent in this design. The final steps in the illustration itself were adding the small details, like tattoos or bobby pins, and refining all the shapes. After about a month and a half, the main illustration and background were done.

Did you have hiccups during designing?

Actually, everything went surprisingly smooth! I think that having a systematic way of working and being very inspired by the idea itself, really helped me to get everything done. I’m also very grateful that your feedback was always very positive and supporting on expressing my personal style in this project! I have worked as an artist for several years now and I often get clients who don’t give me creative freedom at all, so that was pretty much my initial expectation. But, gladly, this was far from the case.

Our Syncope Multi-Finish Eyeshadow Palette is now AVAILABLE to buy on its own or in a Holiday Set!
Follow us at @follyifre on Instagram to find out the official release date or sign up to our Newsletter and also get 15% off code in the process.

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