Free your
#follyfire

Free your
Folly Fire is the odd one out, the lover of bold colors as much as bold statements. We’re action driven, always full of ideas and energy. We live in the moment and focus on the now.
We are allergic to BS, but live for the drama, for the honest emotions and the expression of boundless & free love. Lies can be fun, but that’s for the weak.
We speak what’s in our hearts and are transparent with what goes into our products. We believe in the Universe, that things fall into their places. And even if we can’t always get that wing right, we’ll never give up trying. So neither should you.
Be bold, be folly and free your #follyfire
Folly Fire is proud to be a PETA-certified Vegan and Cruelty-Free beauty brand.
We continue to create formulations without animal by-products and cruel animal testing.
We’re committed to bring you plant-based & lab-perfected vegan formulations. All our products are vegan and that’s a promise.
For more information about what goes into our products, check each individual goodies.
Folly Fire promises never to test its products on animals and only work with suppliers and factories that commit to our values.
Check our Instagram feed and stories to spy what we’re up to.
All our products are made without gluten and it is safe to apply for people with gluten sensitivity.
If you have questions about any of the ingredients we use, feel free to contact us.
Chemically engineered scents can mess up your dermis and can cause nasty rashes on sensitive & problem skin.
We are determined to avoid these harsh fragrances and create products with a neutral finish.
Couple and Co-Founders Lukas and Pete share the same passion for vegan, cruelty-free and clean beauty products. They met during their university years and ended up working for independent, small, beauty companies in the UK. Lukas was dealing with logistics, warehouse management and accounting while Pete was doing digital marketing, copy writing and business development.
While covering back and front ends of five, indie beauty brands they were drawn to the untapped potential present in a social media-based beauty platform. While their employers were struggling to adept, the guys decided to start their own brand, Folly Fire. They create hip, high-quality, vibrant and affordable beauty products that speak and understand the language of Generation Z. Nowadays they work with prominent labs in Italy and France to develop cutting edge formulations.